The baseball club in Cleveland officially has its new nickname: The Cleveland Guardians.
Named after the “Guardians of Transportation” on the iconic Hope Memorial Bridge overlooking Progressive Field, the Guardians seamlessly blend the classic Indians’ look of the past with their new identity.
This is about as well as a full-on rebrand can go. The new Guardians logo borrows a modern version of the classic 1970’s Indians wordmark, preserving the history of the franchise while signaling a new future.
The new C cap logo and Cleveland wordmark take on the shape of the outline of the Guardians of Transportation statues, and the winged G logo immediately slots in as a top-five logo in all MLB in my opinion.
Say what you want about “woke culture” or “cancel culture,” but it’s not cancel culture you’re upset about. It’s change. Change is strange and unfamiliar, and the unfamiliar is inherently uncomfortable, but in cases like the Cleveland Indians change is essential, and it’s only fitting that the team that plays in Progressive Field finally makes some long-overdue progress.
Though I’ll always be loyal to my Birds, I’ll be rocking a Guardians jersey and hat as soon as they’re available. Would you rock Guardians merch? Let me know in the comments or on social media @thedavidpayne or @capitalsportsmn